RAD

PRIVACY AGREEMENT


GENERAL

RAD NV, whose registered office is at Landegemstraat 4, 9031 Drongen, Belgium, registered in the Belgian Crossroads Bank for Enterprises under number (hereinafter "BE 0421.012.563") is responsible for processing of your personal data on the website www.rad.eu.

RAD NV (hereinafter simply 'RAD'), as a Belgian company, complies with the Belgian rules and regulations governing the protection of privacy with regard to the processing of personal data.

On 25 May 2018 European data protection legislation came into force, namely the General Data Protection Regulation (GDPR).

RAD complies with the requirements of the GDPR. We respect the privacy of all visitors on our website and in our stores and strive to maintain the privacy of all online visitors on our website and offline visitors in our stores.

The following data protection declaration explains to you which of your personal data is registered on our website or in our shop, how we process and use this data and who you can contact with your questions.

Below is a description of how we deal with your (online) privacy.

THE DATA WE COLLECT

We may collect information when you register for a store account, subscribe to our newsletter, purchase items in our web store or physical stores, or contact our customer service.

The following details are required to be provided when registering for a customer account:

  • email address
  • surname
  • first name
  • address
  • VAT number (if applicable)

For your online order, we need correct name and address information. We need your e-mail address so that we can confirm receipt and dispatch of your online order and generally communicate with you.

When you open an account at RAD, your data is collected via a secure server. We ask you to fill in your name, e-mail address, billing address and delivery address so you don't have to fill them in again with every purchase. We also use your e-mail address as a user name when you log in to your customer account.

If you decide to write a review, you can choose whether to do so under your own name or anonymously.

When you apply for a position at RAD, whether through the website, by email or regular mail, we ask that you provide us with your personal information, resume and cover letter. You can rest assured that RAD will not hold on to this information any longer than necessary.

HOW WE MAY USE AND SHARE YOUR DATA

We do not disclose or sell your information to any external party.

Your personal data is collected in order to:

  • be able to deliver to you the promised service, offered on www.rad.eu or offered in one of our stores.
  • provide you with information, and send emails with various special offers that might interest you.
  • help us comply with our legal obligations, including those related to recalls, warranties and other legal information obligations.

With your permission we will inform you about novelties, promotions and contests at RAD. If you no longer wish to receive these, you can easily unsubscribe by clicking the link at the bottom of the newsletter.

Within the framework of a legitimate interest of RAD and/or within the framework of legal obligations in case of recalls and/or other information obligations, we can therefore use your personal data to contact you. In that case, however, you always have the right to object to the processing of your personal data.

We may share your personal information with our service providers: with our carriers to deliver your order or with our suppliers in connection with the manufacturer's warranty. This is therefore in relation to our after-sales service.

These service providers will be given permission to access all or part of your data to the required extent. Service providers are limited in the ways they use your personal information.

We will keep your data until you ask us to delete it from our database. This way we can offer you the best after-sales service: for a warranty claim, for your insurance broker, for your tax return, etc.

YOUR DATA IS SAFE WITH RAD

We appreciate the trust you put in us.

RAD is committed to protecting your personal data. We employ a range of measures to ensure that your personal information is protected against unauthorised access, improper use or disclosure, or accidental loss.

All our employees who have access to, or are involved in the processing of personal data respect the confidentiality of personal data.

Under no circumstances can RAD be held liable for any direct or indirect damage resulting from an incorrect or unlawful use of the personal data by a third party.

RAD wants you to be aware that the website www.rad.eu may contain links, hyperlinks or references to other sites, which RAD does not control and to which this Privacy Agreement does not apply. RAD encourages you to carefully review the privacy policy of each site you visit, as it may differ from this Privacy Agreement.

COOKIES POLICY

By using our website, you accept the usage of cookies. A cookie is a small data file, containing text and numbers, that we store in your browser or on your computer's hard drive. This enables us to remember your preferences during your visit to our website.

This helps us to provide you with a better user experience on our website and also allows us to optimize our website for future visits.

You can alter the way your browser accepts cookies by selecting the appropriate settings in your browser. Please note, however, that if you do so you may not be able to use all the features of this website. By using this website, you consent to the processing of your data by Google in the manner and for the purposes set out above.

Google Analytics

RAD uses Google Analytics, a web analytics service provided by Google Inc ("Google"). Google Analytics uses "cookies" to help the website analyze how users use the site. The information generated by the cookie about your use of the website (including your IP address) will be transmitted to and stored by Google on servers in the United States. Google will use this information for the purpose of evaluating your use of the website, compiling reports on website activity for website operators, and providing other services relating to website activity and internet usage. Google can also transfer this information to third parties where required to do so by law, or where such third parties process the information on Google's behalf. Google will not associate your IP address with any other data held by Google.

You can alter the way your browser accepts cookies by selecting the appropriate settings in your browser. Please note, however, that if you do so you may not be able to use all the features of this website. By using this website, you consent to the processing of your data by Google in the manner and for the purposes set out above.

Advertising on partner sites

In order to optimise our marketing in terms of costs, but also to a large extent in terms of content, data on your behaviour as a user on various devices is collected and processed. This enables us to show you offers on third-party websites online that are tailored to your individual interests. You as a user benefit from this process, because when you visit other websites you'll see advertising that is more relevant and interesting to you.

Below is a summary of our partners:

1. Google AdWords Remarketing & Conversion tracking

Our website uses Google AdWords Remarketing functionality; with this we advertise our website in Google search results and on third party websites. Provider is Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ("Google"). For this purpose, Google places a cookie in the browser of your end user device which automatically enables interest-based advertising based on the sites you have visited. Your personal data will be temporarily linked by Google to Google Analytics data in order to form target groups.

This website uses the online advertising program "Google AdWords" and, within the framework of Google AdWords, conversion tracking by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ("Google"). We use the offer of Google AdWords to draw attention to our attractive offers on external websites with the help of advertising media (so-called Google AdWords). This way, we can determine how successful the individual promotional activities are, when we compare the advertising campaigns data. By doing so, we strive to show you advertisements that are of interest to you, to make our website more interesting for you, and to ensure a fair calculation of advertising costs.

The conversion tracking cookie is set when a user clicks on an AdWords advertisement displayed by Google. The information obtained through conversion cookies is used to compile conversion statistics for AdWords customers who have opted for conversion tracking. Clients learn the total number of users who clicked on their ad and were redirected to a web page with a conversion tracking tag. However, they do not receive any information that would allow them to identify particular users.

Google LLC may transfer personal data to the USA. However, Google is certified for the EU-US Privacy Shield which ensures that the level of data protection applicable in the EU is met.

You can alter the way your browser accepts cookies by selecting the appropriate settings in your browser. Please note, however, that if you do so you may not be able to use all the features of this website. By using this website, you consent to the processing of your data by Google in the manner and for the purposes set out above.

2. Bing Ads

This website uses the conversion tracking technology 'Bing Ads' from Microsoft (Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399, USA). Microsoft Bing Ads will place a cookie on your computer if you have come to our website via a Microsoft Bing ad. Cookies are small text files that are stored on your computer system. These cookies expire after 180 days and are not intended for personal identification.

The information obtained via conversion cookies is intended to compile conversion statistics; in other words, to record how many users arrive at a conversion page after clicking on an advertisement. This tells us the total number of users who clicked on our ad and were redirected to a web page with a conversion tracking tag. However, we do not receive any information that would allow us to identify particular users.

Microsoft Corporation may transfer personal data to the USA. However, Microsoft Corporation is certified for the EU-US Privacy Shield which ensures that the level of data protection applicable in the EU is met.

You can alter the way your browser accepts cookies by selecting the appropriate settings in your browser. Please note, however, that if you do so you may not be able to use all the features of this website. By using this website, you consent to the processing of your data by Google in the manner and for the purposes set out above.

3. Facebook website custom audiences ('Facebook pixel')

This website uses the 'Facebook pixel' of Facebook Inc, 1 Hacker Way, Menlo Park, CA 94025, USA ('Facebook'). This allows tracking the behavior of users after they view or click on a Facebook ad. This process is intended to analyze the effectiveness of Facebook ads for statistical and market research purposes and may help optimize future advertising campaigns. The data collected are collected anonymously and do not allow us to determine the identity of the users. However, Facebook stores and processes the data so that a connection to the respective user profile is possible and Facebook can use the data for its own advertising purposes in accordance with its data policy.

Facebook Inc. may transfer personal data to the USA. Facebook Inc., located in the USA, is certified for the EU-US Privacy Shield which ensures that the level of data protection applicable in the EU is met.

4. Pixel cookies

Pixel cookies are installed on the RAD website, allowing RAD to track conversions that occur on the website as a result of advertisements from various sources.

For example, if RAD wants to track the progress of a particular campaign on an affiliated marketing platform, the cookie informs the affiliated marketing platform when a user has registered for a particular campaign on the RAD website.

The connected marketing platform compares the conversion event to the group of people to whom the ad was delivered or who clicked on it to provide RAD with useful information to understand the return on ad spend.

RAD also uses this cookie to profile the individual, but only for statistical purposes.

You can alter the way your browser accepts cookies by selecting the appropriate settings in your browser. Please note, however, that if you do so you may not be able to use all the features of this website. By using this website, you consent to the processing of your data by Google in the manner and for the purposes set out above.

YOUR RIGHTS

RAD is the responsible authority for the registration, processing and use of your personal data with regard to the General Data Protection Regulation.

Right of access

You have the right to view your data.

Right to rectification and completion

You have the right to rectify incorrect or incomplete personal data.

Right to information

You are entitled to receive additional information about whether or not your personal data is being processed.

Right to be forgotten or to erasure

You have the right to have all your data erased and made unusable.

Right to data portability

You have the right to have personal data transferred.

You have the right to exercise one or more of these rights at any time with regard to the processing of your personal data.

CONTACT US

You can receive information free of charge at any time about your data stored with us. For all questions relating to information security, please contact us at info@rad.eu.

Your question will be dealt with as quickly as possible, without exceeding the statutory period of 30 days for replying.

APPLICABLE LAW AND JURISDICTION

This Privacy Agreement shall be governed, construed and performed in accordance with Belgian law, which shall be exclusively applicable in the event of any dispute.

The courts of the judicial district of Ghent have exclusive jurisdiction over any dispute that may arise from the interpretation or implementation of this Privacy Agreement.

ACCEPTANCE

By visiting the website and at the latest at the time of your online order, you accept all the provisions of this Privacy Agreement and agree that RAD collects and processes your personal data in accordance with this Privacy Agreement.