Cleaning rims is a proper job. Full stop.
Either you're here because you already know, or you've had some frustrating moments trying to clean the rims with all kinds of products, without satisfactory results.
Chrome, spoked, aluminium or cast wheels: they all have to deal with brake dust, chain grease and other contamination, including road grime.
It requires a special cleaning agent, which must be powerful enough to do the job, but without aggressively attacking sensitive materials, such as chrome and aluminium.