RAD NV was established in 1981 by
RAD started distributing American
"Vetter" fairings and Canadian
"Triangle" luggage racks. By adding over a thousand motorcycle products, the company grew quite rapidly.
After first being located in various places in Ghent, we moved to our current site on the industrial estate
built in Drongen, in 1989. That's when the ball really started rolling... In 1995, the building was considerably renovated
for the first time.
In 1983, we were also the founders of the European Kawasaki Small Engines division, with applications in various
sectors. This activity lasted until 1996, the year in which the Kawasaki Group itself took over these activities. Subsequently,
we were importers of
Aprilia motorcycles and scooters, until the takeover of Aprillia by the Piaggio Group at the end of 2004, when Aprilia itself
was in financial distress.
Since then, RAD has been a wholesaler of a range of well-known and lesser known brands, such as: In the clothing
and helmet department:
REV'IT!, Shoei, Held, Schuberth, Modeka, Alpinestars, IXS, Hevik, Segura, Macna, Roleff, LS2, HJC, Daytona,
Shark, Falco, Scorpion, etc... In the accessories and technology department:
Givi, Abus, BGS, Sena, Afam, Yuasa, Nitro, S100, Tomtom, Acebikes, Cardo, Interphone, Champion, Eurol, K&N, TRW,
To further support the distribution of clothing and accessories, more RAD stores have been added since 1999. Currently
8 RAD stores spread over Belgium with an total size of
between 1,000 and 2,500 m². Consumers can shop to their heart's content.
In 2005, an efficient and user-friendly
RAD web store was added.
In 2010 we expanded our main warehouse in Drongen with 1200m². At the moment it covers over
Today RAD is
market leader in the motorcycle gear and accessories branche in the BENELUX!
Every day RAD works hard on making your motorcycle hobby even more enjoyable. We are constantly adding new
products, optimising our procedures, negotiating with domestic and foreign suppliers, so that our customers
continue to enjoy the best the market has to offer, at the lowest price. We are proud of the fact that we are considered
the go-to store by hundreds of thousands of motorcyclists at home and abroad.
We thank our customers, with whom we share our motorcycle passion, for their contagious enthusiasm!
We hope to get more people riding motorcycles in the future, because motorcyclists are happier in life, of that